Kiwi rouge,” or red-fleshed kiwi, refers to a variety of kiwifruit developed by Zespri, known for its vibrant red flesh and sweet, berry-like flavor, and is characterized by high antioxidant content Kiwi rouge,” or red-fleshed kiwi, refers to a variety of kiwifruit developed by Zespri, known for its vibrant red flesh and sweet, berry-like flavor, and is characterized by high antioxidant content.